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COURSE

Digital Marketing Fundamentals

Build a practical foundation in online marketing, campaign planning, content, audiences and measurement.

4 modules•12 lessons•0 completed
0%Course progress
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COURSE CONTENT

Modules and lessons

0/12 lessons complete
Module 1Module 1 — Strategy, customers and campaign goals

Start with the business goal and the people the campaign must serve.

0/3 complete⌄
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1. Digital marketing as a customer journey28 min · Required
Complete earlier learning
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2. Audience research and useful segmentation30 min · Required
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3. Campaign objectives and planning32 min · Required
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Module 2Module 2 — Content and channel strategy

Create messages and content that support a specific audience action.

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4. Content strategy: message, proof and action28 min · Required
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5. Choosing channels by audience and task26 min · Required
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6. Calls to action and conversion paths25 min · Required
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Module 3Module 3 — Campaign execution and content planning

Turn strategy into a realistic publishing and promotion plan.

0/3 complete⌄
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7. Building a content calendar28 min · Required
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8. Budget, paid promotion and campaign controls30 min · Required
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9. Ethical, accurate and privacy-aware marketing27 min · Required
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Module 4Module 4 — Measurement, optimisation and reporting

Use evidence to judge performance and decide what to improve next.

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10. Marketing metrics and funnel maths34 min · Required
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11. Diagnosing performance and choosing an optimisation30 min · Required
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12. Capstone preparation: campaign brief and report32 min · Required
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