Learn it. Practise it. Prove it.
Build a practical foundation in online marketing, campaign planning, content, audiences and measurement.
Clear outcomes, not vague promises.
Translate a business objective into a measurable digital campaign objective and simple campaign plan.
Define a useful target audience using needs, behaviour and context rather than unsupported stereotypes.
Create a channel-appropriate content strategy that links messages and calls to action to the customer journey.
Select and interpret relevant marketing metrics and use them to recommend a justified optimisation step.
Produce a practical campaign brief that can be handed to a small business team for execution.
Skills you will practise throughout the course
4 modules in this course
Move through the course in sequence. Progress saves automatically, and required checks make sure each stage is complete before the next one unlocks.
Module 1Module 1 — Strategy, customers and campaign goals3 lessons ⌄
Start with the business goal and the people the campaign must serve.
Module 2Module 2 — Content and channel strategy3 lessons ⌄
Create messages and content that support a specific audience action.
Module 3Module 3 — Campaign execution and content planning3 lessons ⌄
Turn strategy into a realistic publishing and promotion plan.
Module 4Module 4 — Measurement, optimisation and reporting3 lessons ⌄
Use evidence to judge performance and decide what to improve next.
Add verified proof when it matters.
Your score is earned before payment. If you qualify, you can choose to unlock a verified course credential, with your Professional CV included. The credential records achievement; it does not create it.
Achievement first. Credential second.
Start the course without a lesson paywall.
The assessment is part of the learning journey.
Know your outcome before spending anything.
Credentials reflect qualifying Academy records.
Current content release v1; assessment v1.